Product manager, UX Designer


2-4 PMs, 2 Designers,
40+ Engineers




Feb to Aug 2021

Effect House

Effect House is a powerful and intuitive desktop AR tool for TikTok users to create and publish effects.

01. Intro

What I Did

Plan product roadmap; Design product functions; Output PRDs and wireframe prototypes; Coordinated cross-department cooperation,

tl;dr: Effect House is a tool that allows anyone to create effects for TikTok. ✨

Effect House is a desktop
AR creator tool that ByteDance is building for the next-gen computational expression on TikTok.

Empowered by ByteDance's AI and CG technologies, as well as a series of creator oriented product strategies - we're aiming at building a powerful yet user friendly consumer product of long term sustainability and scalability from both user experience and business perspectives.


Content protected by NDA
Free to contact me to learn more about this project!